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Social Media; It’s Advantages

The author is sharing her personal life experiences and observations through this article.


Social Media; It’s Advantages

We are really blessed as we live in a time where it presents enormous benefits of science and technology. Technology made our life easier with full of entertainments and opportunities. These introduced social media which is an internet based form of communication. Social media platform allows its users to have conversations, share information and create web content. In today’s society, the use of social media has become a necessary daily activity. It is usually used for social interaction and access to news and information and decision making.
In a broad sense, social media offers us immense benefits but we need to explore and recognize it and act accordingly. Only then it would be possible to gain advantages form it. Some related explanations are given bellow:

1. People get the chance to reach large audiences. There are millions of people using social media platforms. It’s great opportunity for your business to reach a large pool of people that are interested in your product or service.
2. People get the chance to have a direct connection with their audience. Social media is one of the few marketing strategies that allow you to connect directly with your audience. You know who is interested to your business because they choose to follow you on social media account. Social media advantage helps your business in numerous ways (you get to know them better, you provide better customer service, you get valuable insight about your customers, you see how your audience perceives your business).
The direct connection with your audience is a great way to improve your overall marketing campaign. You will get insight from your followers and be able to adapt your social media strategy better to meet their needs.

3. You can create organic content through social media. The ability to post organic content for free is an incredible benefit of social media for business. This opens many opportunities for your business to connect with valuable leads at no cost. It is one of the reasons why companies love using this platforms. You can post as much as content as your want to engage your audience too. These platforms enable you to post photos, videos and more, depending upon social media network. It’s a great way to put your brand out in front of people interested in your business and help them to get more familiar with it.

4. Social media enables us the opportunity of paid advertising services. We can easily promote and boost our business pages according to our target audience based on gender, age and area etc. Promotion and advertising are inevitable part of any business. Thus social media opens the door of recognition for any particular brand by offering this kind of services.
5. Social media enables any company to evaluate their performance. Whenever you run a marketing campaign, you want to know how it’s performing. Social media platforms make it easy for you to track your campaign to see if you are driving valuable results. You can determine how many people see your posts, comment, like, share and more. If you run an advertising campaign, you can view metrics for that. You will see metrics like impressions, clicks and conversions. When a business can evaluate its own social media strategy’s performance, the owner can optimize it and improve for driving better results.

6. People can join social media networks for totally in free of cost. It’s the biggest benefit that you can take from using social media.
7. As we know, if you want to keep yourself alive in a competition, you need to be always very much updated with the recent world and what others are doing in the similar types of work. Using social media makes it easier to know about other business pages and their activities. Thus, it comes helpful to compete with the competitors which helps to survive in the long run in a profitable way.

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8. Using social media helps to create brand loyalty. The goal of building brand loyalty is to create long term ambassadors that support your brand. After all, loyal customers are more likely to recommend you to their friends, support future launches, and talk about your brand on social media. Brand loyalty has the power to grow your business and sustain long term growth.

9. Social media helps us to keep good relationships in our personal life. Our friends, relatives, peers, colleagues, neighbour; all can get connected through social media. In our busy day to day life, it helps us to get updated on what is happening in our near and dear one’s life. This connects our bonding by giving a healthy social life.
10. Social media offers us with new form of entertainment. You tube qualifies as social media because it allows users to share free content with one another. People post their how-to videos, recipes, and humorous videos for everyone to see. All these contents are free to view. In this way, people can pass their leisure by watching those videos and learn so many creative things. Those who can’t cook, they can see cooking videos and try to do so. Many people also watch daily vlogs of different you-tubers and follow their lifestyle. Again, people can watch movies, drama serials available on YouTube channel and get themselves entertained. In fact, professional you-tubers are earning money by monetizing their you-tube channel and making themselves self-dependent over the time.

Finally, there is no doubt how much social media is useful to us. Still, it depends on every individuals on how he uses it. Using social media in a correct and productive way can ensure success in personal and professional life. It has taken its position into the real world and benefitting many people. It has just placed the whole world inside our hand. People are becoming more dynamic and competitive. They are updating themselves in each and every day by getting influenced to see others through social media. There is no end of learning in our life. Each and every moment of our life is about to learn. It depends on us how we are doing so. This is social media which enables us with this wonderful feasibility to know more and more, moving forward towards the future. Therefore, advantages of using social media is almost like beyond any explanations as learning is an endless process of life.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Benazir Marjan

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